Video content is more popular than ever in 2024. With the rise of platforms like TikTok and YouTube Shorts, short-form video content has exploded. Even on longtime stalwarts like Facebook and Instagram, video posts generate more engagement than plain text and images.
For marketers and content creators, video is essential. Fortunately, advancements in artificial intelligence have made high-quality video production possible even for non-experts. With the best AI video maker apps for Mac, anyone can create professional-looking videos with no formal training required.
In this article, we cover the top AI-powered video creation tools available for MacBook laptops as of 2024. These apps utilize AI to automate tasks like editing, graphic design, voiceovers and more, streamlining the video production process. Let’s get started!
Adobe Express
As an industry leader in creative software and services, it should come as no surprise Adobe offers one of the premier video maker apps powered by AI. Adobe Express provides a robust collection of video templates spanning multiple formats and styles. No matter your video goals – product announcements, tutorials, social posts and more – Express has a template to match.
The key draw is Adobe Sensei, the company’s AI engine. Sensei auto-generates videos by inputting your content into Express templates. Animated text, graphics, transitions, aspect ratios and color schemes are added seamlessly. For business owners and marketers, Adobe Express lets you churn out a constant stream of high-converting videos without learning advanced editing skills.
Wondershare Filmora
Filmora by Wondershare leverages AI to achieve professional-level video production quality on a user-friendly interface. Like Adobe Express, Filmora offers numerous templates suited for particular niches – cooking videos, fashion clips, travel vlogs and the like. Input your raw footage and audio clips and Filmora instantly generates an edited video using AI optimizations.
Areas where Filmora shines thanks to AI include:
● Auto audio ducking – Automatically lowers background music volume during speech
● Vocal enhancements – Isolates and enhances vocal audio tracks
● Audio effects – Applies reverb, equalization and other effects to polish audio
● Color matching – Ensures consistent visuals across video scenes
● Pacing and rhythm – Sets optimal clip duration and transition pacing
For YouTubers, social media managers, educators, and other frequent video producers, Filmora can drastically expedite editing. The AI handles the grunt work while you focus on content and messaging.
Descript
Descript bills itself as “editing without editing”. While it’s designed more for podcast production, it doubles as an excellent AI video creation tool. With Descript, rather than manually splicing clips on a timeline, you edit the raw speech itself. Transcribe an audio or video recording and Descript converts it into an editable text document. You can rewrite sentences as if they were a Word doc. When you’re done making changes, Descript smooth renders everything back into video automatically.
Here’s what makes Descript’s AI video generation tick:
● Overdubbing – Seamlessly patches rewritten audio back into the original video
● Transcriptions – Uses AI speech recognition to auto-transcribe videos
● Text to speech – Converts edited text back into natural sounding speech
● Audio mixing – Applies volume, effects and processing to audio tracks
For creators that emphasize speech-focused content, Descript provides unparalleled editing capabilities thanks to its AI models.
Conclusion
The best video is nothing without engaging content. But advanced software can help non-professional videographers execute their creative visions at a level once attainable only by studios. Tools like Adobe Express, Filmora and Descript allow practically anyone to maximize their video results thanks to built-in AI.
On MacBook devices, which lack touchscreens or stylus support for intricate timeline editing, these AI video creator apps are especially beneficial. They minimize manual input requirements, while optimizing factors like color, audio, pacing, text overlays and transitions automatically.
For content marketers, YouTubers, educators, corporate teams and more, AI video production apps level the playing field. Utilizing machine learning and data derived from human creations, they promise to perpetually raise the quality floor for amateur video. We can’t wait to see how AI continues expanding access to professional-tier video creation throughout 2024 and beyond.